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Free – The Essential Marketing Health Check
Friday, October 12th, 2012 at
9:52 am
Anyone involved in Search Engine Optimisation (SEO), Search Engine Marketing (SEM) or Internet Marketing in any way will already be extremely familiar with the concept of keywords. The fact is that pretty much anyone involved with a business which has some presence on the internet needs to be at least aware of the idea of…
In any joined-up marketing approach, it has to be a cardinal sin to miss the opportunity to get someone’s e-mail – surely – so is it always right to request an e-mail address where possible? I caught myself the other day reading someone’s article, and one of the things that had prompted me to do…
I was reading through an ‘infallible system’ the other day – this one guaranteed to get your page to the top of Google organic search in a matter of weeks. Actually it was quite good, and I found myself (more than usual) agreeing with much of what was being said. And this was the catch…
For many months we have heard that for the London Olympics vasts crowds of people (and tourists) were expected to flood into central London creating huge revenue for local businesses and traffic chaos for everyone else. Yet at the same time everyone was being warned to avoid this chaos and plan their journeys carefully. The…
I was travelling in the US recently and in a call home heard that the gym I go to (less frequently than I should!) had been closed because a nearby houseboat had exploded. Like most people I filed away this kind of news in a kind of mental trash can – we hear disaster stories…
I’ve just given my spam folder a really good clean, and I am sorry to say, I have also been busy unsubscribing from a huge number of email marketers urging me to buy this and that. In doing this I actually felt a bit guilty, because we have all fallen into the most serious e-mail…
As many of you know, I live in Amsterdam. The centre of Amsterdam is full of small shops, all vying for business from passing traffic – in fact the trend of ‘out of town’ shopping at huge malls has barely affected retailers in the city centre. It is interesting over time to see which shops…
I remember as a child being shown a folly built by some rich landowner in the 18th century; it was a sort of Greek temple – apparently useless but it must have satisfied some important need on the part of the owner as it had clearly cost a lot to construct. At the time I…
I used to work in the advertising industry and was privileged to spend over 20 years working with some of the best brands … and brains in the marketing business. Brands such as Gillette, Mars, Pepsi and Coke (I worked with all of them) are acknowledged marketing powerhouses – and a lot of the techniques…
